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Once again we were commissioned by Volvo Car Netherlands to put down a full production for the launch of the latest full electric SUV, the EX90.
The Volvo EX90 is Volvo's first all-electric SUV in its class. That called for a special launch. In cooperation with our partners, we built a pop-up unit on the grounds of golf course The Dutch in Spijk. Here for the first 5 days we hosted groups of dealers from all over the country for training. Afterwards, over 1,400 invited guests were able to get to know the car in 10 days, in time slots of an hour.
The guests were completely pampered, in addition to getting acquainted with the car through a virtual video presentation, there was live cooking led by a Michelin star chef and there was the opportunity to play a round on the green under the guidance of a professional. Every detail was thought of to give guests a special experience.
