Introduction Apple Pay

Project

Introduction Apple Pay

Brand

ING

TYPE

Brand activation

To introduce (potential) customers of ING to the possibilities of mobile payment, we developed a unique activation: the ING pop-up store.

In this ING pop-up store, visitors received an explanation and help with the installation of Apple Pay. They could also try Apple Pay themselves while enjoying a cappuccino or a healthy smoothie. In 5 cities, we introduced hundreds of passers-by to Apple Pay.