In preparation for the TP Vision event for retailers and the press in January 2022, everything was ready to finally receive this target group live again in an exclusive setting in a hotel in Amsterdam. After nearly two years of online events, everyone was looking forward to these face-to-face meetings. Unfortunately, just before the event, Covid19 hit again and we experienced a partial lock down, making it difficult for international guests to be physically present.
In a short time, we converted the event into a hybrid version, where live presentations for small, local groups were alternated with online live streams for journalists and retailers from all over the world. Due to the great degree of flexibility of all parties involved, the event was once again a great success.