Online viewers
13
International journalists
0
International retailers
5
After two years of perforce online product introduction events, TP Vision was able to organize a live event for journalists and retailers in Berlin, Germany.
Different than before, TP Vision went to a dedicated venue, in stead of having a booth at the IFA Tradeshow.
Against the backdrop of an old industrial heritage venue the newest audio- and TV products were presented. Over the period of a week, about 150 international journalists and 300 international retailers were invited. At the same time a bigger online audience was served as well, creating the perfect balance between live and online.