Introduction Apple Pay

Project

Introduction Apple Pay

Brand

ING

Category

Brand activation
ING Bank was the first bank in The Netherlands to introduce Apple Pay. With a pop-up store we offered (potential) customers of ING to explore the possibilities of this new form of mobile payment.

In the ING Pop up store customers could learn more about Apple Pay. While enjoying a fresh cappuccino or smoothie, the visitors could try this new payment solution for themselves. The pop-up store visited 5 cities in The Netherlands and welcomed hundreds of customers.