How do you transform your presence at one of the biggest electronic trade shows in the world to an online experience?
This was the challenging request from TP Vision, when their presence at the annual IFA Trade show in Berlin was not possible, due to Covid19.
In less than 3 months we developed a fully tailor-made concept. A large group of European journalists and retailers was invited for a virtual visit to the TP Vision ‘booth’.
In a convention center in Amsterdam, we build 6 demo rooms in which the latest products and innovations were presented.
Through the use of a virtual platform, every participant followed a personalized program with pre-recorded videos and live Q&A Sessions with several product experts in Amsterdam.
Event Inspiration spoke with Diederik Verwiel about this project. Read the complete interview here