How do you transform your participation in the largest electronic fair in the world into an online experience? That was the challenge with which TP Vision approached us, when their annual participation in the IFA in Berlin could not go ahead due to Covid-19.
In less than 3 months we developed a fully customized concept, in which a target group of journalists and retailers were invited for a virtual visit to the TP Vision stand. Six demo rooms were built in Amsterdam in which the latest products and innovations were shown.
Each participant went through their personalized program with pre-recorded videos and live Q&A sessions from Amsterdam via an online platform.
Event Inspiration spoke with Diederik Verwiel about this project. Read the full interview here (in Dutch).