Reaching your 100th anniversarty is not something to ignore.
The Dutch trading company Havero Hoogwegt used this momentum to invite a large group op international customers, suppliers and partners to come The Netherlands.
And so they did! Over 200 important relations enjoyed a day full of surprises.
Verwiel the creative agency was responsible for the concept development, creation and production of this tailor made program.
The day started with a symposium in the Amsterdam BIM Huis, lead by host Sofie van den Enk and with inspiring presentations by Erik Scherder and Barbara Baarsma. After the symposium the guests embarked on traditional canal boats for a journey thorugh the famous canals to the dinner venue; the iconic Scheepvaartmuseum.
The dinner was specially designed by Select Catering in close colaboration with the culinary brigade of the 2 Star Michelin Restaurant ‘De Bokkendoorns’ In between the courses some performances by the French ‘Compagnie des Quidams’ and Dutch SInger Dennis van Aarssen with his own big band were presented to the geusts. When the World Championship soccer game between Holland and Argentina reached a pentaly shoot-out, we even projected this on the walls of the venue. The event was closed with a dazzling after party.
